We cannot go back to the way things that we are used to in the past!
This is the most important insight that I learned and realized. It pains me to let go of the glorious past that I am comfortable with. Anyone who felt that comfort before the pandemic will be crazy to just let it go.
However, reality bites!
It bit me hard that the pain traveled inside my sinews and bone. I am totally shaken. In the events management industry, I have a growing company. …
In our end is our beginning.
This world today broke a lot of us. Until now, the pain it costs is massive and continuously wreaking havoc in most parts of the world.
Still, despite the collapse of most of the things we held dear, there is hope. We cannot lose sight of the better things to come.
If we survive this pandemic, we can tap each other shoulders, and proudly say we are stronger than our old selves.
In fact, if we look around there are sparks of hope and inspiration. …
The Pandemic is unforgiving.
Many of the events management companies in the Philippines folded. Those left are struggling. More than a year of lockdown and stringent measures of the government, physical events are nowhere in sight.
The Inter-Agency Task Force (IATF) assigned in crafting policies in their latest announcement allows 30% occupancy of an events venue capacity.
Only a few are keen on taking a second look at this new policy. Foremost, the policy is a positive development but expensive to events organizers. The cost is too high to recover the investment.
Second, and most important one, the…
Marketing Training in the Philippines grew tremendously this year. Marketing is the basic knowledge that entrepreneurs and members of the organization must have. It is not a responsibility that should be isolated, and only marketing department should perform.
Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. …
This is sometimes what we feel as event managers in the Philippines. We are inundated with technological change. We are surrounded by new demands by clients that have higher expectations.
And this is an endless cycle, a cycle that we must live and accept.
Take for example the typewriter machine, if someone during my college days will tell me that it will be obsolete, I will raise a howl of protest. But as we all know right now, the typewriter is a thing of the past; computers are now part of our daily life. …
Whenever there is a gathering, a lot of my high school and college friends and colleagues approached me and give positive remarks about how lucky am I being in the event management industry.
For them, being an event organizer is one of the best jobs that a person can have. I agree with them. But there are always two sides of the coin.
Being an event organizer in the Philippines, there are harsh realities that you must face. Here are my top 5 harsh realities that we always face as an event organizer:
We live and die with…
“No experience has been too unimportant, and the smallest event unfolds like a fate, and fate itself is like a wonderful, wide fabric in which every thread is guided by an infinitely tender hand and laid alongside another thread and is held and supported by a hundred others.” — Rainier Maria Rilke
Event Design is the second step in Dr. Joe Goldblatt’s event management process. It is the stage where we discuss the experience we needed to impart to our audience.
Our imagination’s capacity is the only limit in our event design capacity. …
Rohit Talwar, CEO of United Kingdom–based Fast Future Research in an interview conducted by BizBash said, “We have to stop thinking of our events as one-offs and start to see them as platforms for year-round engagement — the focal point of an ongoing experience. For event owners, we have to look at ways of monetizing the event beyond physical attendance — packaging and reselling event audio, video, and presentation content to those who were unable to attend. The standard event business model of one-price-fits-all will need to evolve, with options such as premium pricing and per-session pricing coming in.”
This is the main question: Why hold an event? We spend thousands or millions of money in holding an event but still we go ahead, and make the event happen.
Here are the 10 reasons why we must hold an event:
1. Communication of Vital Information
Conferences, Congresses or Seminars are events that communicate vital information. Most of the information that you can gather here are cutting-edge.
This is the reason why even if the meeting is far and require you to take a long time to travel you will still go and attend the event.
2. Achieve Consensus